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Doblin as a mentor for a decade. He is the current president of Doblin, and a frequent lecturer and teacher about frontiers of innovation and strategy. Larry has worked with a wide variety of pioneering enterprises since 1979. He is a board member for the IIT Institute of Design where he also teaches graduate level innovation strategy classes. He is a lecturer in innovation at Kellogg and University of Chicago and at many executive education programs. He is also a board member for WBEZ-FM in Chicago, where he has been instrumental in charting strategies that have made it the nation's most innovative public radio station.
Secretly wants to be a research biologist
Loves literature, jazz music, and tacky pop-culture stuff
Teaches famously grueling courses on innovation at the Institute of Design
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Larry Keeley is an innovation strategist who often wonders why people bother to listen to innovation "experts" at all, since innovation fails about 96% of the time. It seems self-evident that the field has advanced to about the same state as medicine had when leeches, liniments and mystery potions were sophisticated treatments. On occasions when Larry can get someone to listen, he is inclined to reveal pieces of the emerging science of innovation that is at the heart of Doblin's practice. By being obsessive about identifying the root causes of innovation failure and injecting better methods, it is now possible to systematically boost innovation 'hit rates' to between 35% and 70%. That is an improvement of 10-15 times over the results people try to convince themselves are "normal."
Larry is a cofounder of Doblin and was lucky enough to have Jay
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Location: Chicago
Roles:
Lecturer and teacher at the frontiers of innovation and strategy
Doblin co-founder and President
Partner, Monitor Group
Background:
American Studies
"Innovation can be the submarine that you sneak into the safe harbor of an unwary competitor, or it can be the clever entreaty you use to begin a fantastic lifelong relationship with your customer."
