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Which ones matter most to you?
At different stages of an industry's evolution, innovation will shift
from some categories to others. Firms that precipitate those shifts
tend to be winners in that industry; the most successful strategies
selectively combine innovations from across categories.
Where
does this stuff come from, anyway?
In the library sciences, they call it bibliometric database research
methods. This database search process allows our researchers to sort
company activities and announcements by our categories of innovation.
We then use supplemental qualititative research and interviews to create
explanations of leading innovations and trends. Used together, these
methods provide patterns of innovation, graphically shown as Innovation Landscape diagnostics.
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