Doblin helps leaders innovate.
We bring together a diverse array of talent.

Ben Austin

Location: New York

Education: MBA, Columbia Business School; BA in Urban Studies, Columbia University

As a business lead for Doblin, Ben helps our clients craft engaging strategy narratives backed by methodical analysis. Prior to business school, Ben worked in creative development in the film industry, which taught him the value of illustrating analytical insight through good storytelling.

A Brooklyn resident by way of Western Massachusetts, Ben can usually be found on the weekends eating his way through the ethnic enclaves of the outer boroughs, but, no, he does not have a food blog.

Phil Ayoub

Location: New York

Education: PhD, Information Sciences and Technology, Pennsylvania State University; MS, Industrial and Manufacturing Engineering, Pennsylvania State University; BS, Psychology, University of Wisconsin

Phillip Ayoub is a senior consultant and innovation strategist who works to help solve our clients’ most challenging growth and innovation problems. He specializes in innovation strategy, organizational analysis and design, and design-led research.

With a background in psychology, engineering, and business, Phillip loves to work on the ambiguous and complex, bringing order to chaos and chaos to order. A perpetual student on the science of innovation, he also enjoys writing and teaching on the topic.

Phillip walks to work most days but makes sure to stop at every bakery and coffee shop along the way to offset any lost calories.

Dan Chichester

Location: Chicago

Education: Master of Design, IIT Institute of Design, Chicago;
BS in Liberal Arts, Grand Valley State University, Michigan

Dan Chichester is a senior research specialist responsible for organizing our field research strategies as well as helping clients and colleagues to understand the latest qualitative research methods. He finds ways to connect what is desirable from a research point of view with what is possible from a technology point of view.

An acclaimed photographer, Dan is the long-time archivist of our internal image library and has taught and practiced architectural, industrial, and scientific photography. He is currently trying to work out how to unite a long-time love of baking bread with a budding interest in bourbon.

Betina de Gorordo

Location: Chicago

Education: Master of Design, IIT Institute of Design; Bachelor of Industrial Design, Tecnológico de Monterrey

Betina is a design researcher and strategist drawn to design by the belief it can make the world a better place and improve people’s lives. She discovers deeply buried insights with her sharp observational skills and has a passion for tackling tough problems. She believes communication plays a significant role in a project’s success and uses her storytelling skills to better convey her ideas.

Betina earned a Masters of Design degree from the Institute of Design in Chicago, where she developed a truly user-centered perspective and learned advanced tools to improve her approach to design problems. Before attending graduate school, she focused on product development and experience design for the appliance industry in her home country of Mexico. Throughout her career, she has learned that looking at a problem from multiple angles can yield a solution that has a much greater impact.
With an endless curiosity, Betina is often picking up new hobbies before mastering old ones. She currently juggles her free time between painting, pottery, guitar playing and rock climbing. She welcomes new suggestions.

Beth Dileone

Location: Chicago

Education: MA in Social Science, University of Chicago; BA in Psychology, Albany State University

Beth DiLeone is a research specialist who works on all phases of our client projects, with a particular focus on behavioral data and insights.

Having obtained three associates degrees—in animal behavior, animal training, and wildlife education—she initially immersed herself in a rather more simian world, working at Max Planck's Institute for Human Development to study behavioral economics in monkeys. More recently, she decided to apply her observational skills to human beings and contributes to projects within many different industries.

Beth now trains animals only for fun. She also participates in Roller Derby, also for fun.

Amelia Dunlop, Principal

Location: Boston

Education: MBA, Cambridge University; MTS in Theological Studies, Weston Jesuit School of Theology; BA in Sociology, Harvard University

Amelia Dunlop is a member of our client leadership team and a founding member of Monitor's organizational strategy business unit. She has helped design organizations for growth for more than a decade. She is the co-author of Organizing To Win, Monitor’s proprietary intellectual property for designing organizations and author of Dynamic Strategy Implementation, Monitor's point of view on how organizations can deliver on their strategic ambition.

Amelia brings her skills in organizational design, capability building, and transformation to bear on the world of innovation. She has worked across many different industries and sectors and regularly speaks and writes about the challenges of scaling innovation in organizations.

Amelia has at various times been a semi-professional dancer and a moral theologian. Not to mention, she is the doting mother of three.

Meagan Durlak

Location: New York

Education: MFA, Parsons New School, Transdisciplinary Design; BFA, Concordia University, Design Art.

As a reluctant graphic designer, Meagan deviated from a traditional design path and chose to explore her practice in unique settings ranging from an innovation center, a museum, to the Canadian government. At Doblin, she uses her knack for critical thinking, empathy and creativity to uncover solutions that face complexity head-on. She plays in ambiguity, shapes ideas, builds compelling stories, and visualizes abstraction, with the ultimate goal of creating positive social impact.

Outside of work, Meagan can be found camping in the backcountry, enjoying copious amounts of tacos, obsessing over a new board game or rambling about her Canadian heritage.


Megan Fath

Location: New York

Education: MDes, IIT Institute of Design; BFA in Visual Communication Design, Kent State University

Megan is an empathetic designer who practices research to interpret behavior and identify design opportunities. A passionate matchmaker for research and design, she leads innovation and design initiatives to transform the ways organizations see and act on change.

Megan is also adjunct faculty at the School of Visual Arts and IIT Institute of Design, teaching graduate courses on constructing disruptive insight, imagining new methods, and advising thesis projects. Her thoughts on these topics, past design work and complex information models have appeared in several industry publications.
Formerly a director with Conifer, she shaped the firm’s design practice and led the opening of a new office. Her clients included the New York Times, Samsung, Wrigley, and the Mayo Clinic.
Megan also volunteers with her giant dog as a canine therapy team at hospitals and shelters. Spending her work hours envisioning the future, she enjoys spending her personal time harkening back to pioneer days—baking, knitting and reading physical books (preferably fireside).

Francesco Fazio, Principal

Location: Chicago

Education: MBA, University of Chicago; B.Eng and M.Eng in Mechanical Engineering, University of Genova

Francesco Fazio is a member of our client leadership team. Italian by birth, international by choice, he has lived and worked everywhere from South America to China to Africa. He also helped build out a new office for Monitor Group in the Middle East.

Francesco recently chose to settle in Chicago, where he helps our global clients in industries such as technology, industrial products and chemicals to figure out appropriate and viable growth strategies.

Francesco swears his recipe for homemade pesto is better than anything you could ever buy from a store. In a previous life, he designed jet skis.

Chris Forrest

Location: Toronto

Education: MBA, Sauder School of Business at the University of British Columbia; BComm. in Finance & Economics, University of Windsor

Chris Forrest is an Innovation Project Manager in Doblin’s Toronto, Canada office.  He specializes in leading large scale innovation transformation programs, working with clients to define their innovation strategy, build capabilities and conceive their breakthrough innovation concepts.

As a member of Deloitte Canada’s Innovation Program, Chris worked on establishing an innovation ecosystem and foresight function for the firm, developing thought leadership on disruptive forces impacting professional services, building design thinking capabilities and inspiring the development of new innovation systems and services.

Prior to making his passion for innovation a career, Chris honed his consulting skills with Deloitte in Vancouver, Canada. He has led and supported the development of corporate strategies for clients in the revenue management, software development, product stewardship and retail industries; supported PMOs for business transformation; developed target operating models within the insurance industry and constructed financial models for alternative service delivery in the public sector

Chris loves to cook but only if there’s an audience.  Otherwise, you’ll find him checking out a new restaurant or listening to live music in a dive bar.

Thomas Gaskin

Location: New York

Education: MBA, IIT Stuart School of Business; Master of Design, IIT Institute of Design; BFA Graphic Design & BA Design Studies, San Jose State University

Thomas Gaskin is a senior consultant and design lead who specializes in balancing user needs with business capabilities. The struggle between “what is” and “what could be” led him to pose as an MBA student for two years in order to understand the culture and rituals of business.

He has worked with startups and Fortune 500 companies in sectors from healthcare to biotechnology to education. His previous work includes helping FedEx understand small businesses, defining global interaction design standards for Alere, and leading an international interdisciplinary team at Godrej & Boyce India explore new service offerings.

Thomas’ ever-curious nature will keep him asking why, until the answer is 42. His love of science fiction helps him imagine a better future, and his daily practice of meditation keeps him grounded.


Geri Gibbs

Location: Chicago

Geri Gibbs provides the backbone of our Chicago office, where she has the unenviable task of coordinating travel and logistics. She has assisted Doblin co-founder Larry Keeley for many years, while she also ably helps to organize many of the firm's other senior leaders.

An avid athlete, Geri tries to run at least four half marathons every year. Refusing to acknowledge any contradiction, she is also a fervent Deadhead, and still deeply laments the passing of Jerry Garcia.

Isha Gupta

Location: Chicago

Education: BS, in Journalism and BFA in Visual Communication from the Southern Illinois University

As a design strategist, Isha’s passion lies in integrating interdisciplinary skills to develop innovation strategies that are both centered with the end user in mind and result in opportunities of growth for the organization.  Her goal is to ultimately establish a culture of design thinking within the client organization to build and launch new concept innovations that transform the marketplace and delight the users.

Isha brings with her over 10 years of experience in systemic innovation and new product development strategy for brands such as Google, WL Gore, Godrej, McDonald’s and Nokia including emerging markets work in India and Africa.

Isha is born in Bombay and lived in Los Angeles prior to moving back to Chicago. Whether in Chicago, or while traveling around the world, Isha can be found drinking good coffee and wine and eating local food while looking for any reminiscence of German design.


Sergio Gutiérrez

Location: Chicago

Education: Master of Design, IIT Institute of Design, Chicago; MSc Economics of Science and Innovation, Barcelona Graduate School of Economics; Bachelor in Graphic Design, Istituto Europeo di Design, Madrid

Sergio Gutiérrez is a design lead and strategist at Doblin. With a hybrid background in human-centered design, economics, and business, he brings an integrative perspective to client projects and helps companies getting better at creating and launching new businesses and market offerings.

He brings to Doblin 10+ years of international experience in a wide range of industries in both strategy and design roles.

After having spent time in Madrid, Barcelona, New York, and London, he now lives in Chicago with his wife, their toddler daughter, and the family dog — a stubborn (yet extremely charming) yellow Labrador.

Marta Guy

Location: Chicago

Education: MFA in Photography and New Genres, San Francisco Art Institute; BFA in Photography, University of Illinois, Chicago

Managing insights efforts on innovation development projects, Marta helps facilitate the synthesis of user needs with business imperatives to generate transformative innovations for stakeholders. Marta’s work focuses on helping clients deeply understand consumer and societal context to design new business offerings, as well as facilitating activities to support clients in building innovation capabilities. She has worked in healthcare, government, consumer goods, telecom, transportation, and industrials in North America and Asia.

Before joining Doblin, Marta worked as a photographer, an educator and international developer. She has survived life on three continents and one tiny island. The skills gained from those experiences—approaches to ethnography, critical analysis and problem solving, and visual documentation—mingle well together in her design strategy work.

Jack Gray

Location: Chicago

Education: BBA, Ross School of Business at the University of Michigan

Jack Gray is a user researcher and strategist at Doblin. Utilizing experiences gained from extensive travels around the world, Jack is continuously developing his ability to connect with different cultures and peoples in order to better adapt products and services to their wants and needs. Always curious, Jack works to understand the moment when business, society, and users come together and influence each other in meaningful ways.

When not in the office, Jack can be found loyally cheering for his Detroit sports teams or planning his next skiing, backpacking, or fishing adventure.

Aashika Jain

Location: Chicago

Education: MBA, IIT Stuart School of Business, Chicago; Master of Design, IIT Institute of Design, Chicago; B.Des., Product Design, National Institute of Fashion Technology, New Delhi

Aashika is a design strategist and researcher with a background in product design and development. She uses a methods-based research approach to understand complex systems and environments and translate this understanding into new ways of looking at the world-as-we-know-it to drive meaningful yet profitable strategies and offerings.

Aashika has worked with a range of organizations from small design firms and startups to Fortune 500 companies and non-profits on projects spanning from the development of local crafts in remote Indian villages to building a venture from concept through funding stages. The breadth of Aashika’s experiences coupled with her business education helps her anticipate how innovations might come to life in organizations.

Raised in a tediously loving and close-knit extended family in India, she finds comfort in building and maintaining strong relationships with people, which has carried over to her professional life.

Thomas Jankovich, Principal

Location: New York

Education: University of KwaZulu-Natal

Thomas Jankovich joined Doblin’s client leadership team after 14 years with Deloitte in South Africa. His background traverses futurism, corporate strategy and investment banking, which served him well in building and leading a practice that started, commercialized/globalized over 60 businesses that generate more than $7 billlion in profitable revenue.

Thomas previously served as Chief Innovation & Growth Officer for Deloitte Africa, Chairman of Deloitte Digital Africa, and project partner for the largest ever value based billing (VBB) innovation project on record with five milestone payments banked and four still to come. While he has worked across industries, he generally fits best where convergence is taking place: specifically where telco’s meet FSI or where insurance is pursuing opportunities in big data and data mash ups. Thomas has deep experience serving large complex organizations with their innovation and growth challenges and has operated in the C-Suite of the likes of Barclays, Standard Bank Investment Corporation, MTN and Telkom.

Having left the beauty of South Africa, he is now enjoying the beauty of Fairfield County, Connecticut with his wife, daughter, son, a Border Collie and a Labrador.

Ben Jonash, Principal

Location: Boston

Education: BS in Business, Wake Forest University

Ben Jonash is a member of our client leadership team who runs projects with our interdisciplinary teams to address our clients' most difficult growth and innovation challenges.

He delights in helping executives stretch beyond business-as-usual to embrace new methods of thinking about (and implementing) innovation to create new value. He has worked across a whole host of industries and geographies, but most recently has focused on the pharmaceutical, healthcare, and technology sectors.

Ben lives with his wife in Boston, where they are unabashed fans of all things related to Boston sports.

Matt Josephson

Location: Chicago

Education: MBA, Kellogg School of Management at Northwestern; BS, Finance, University of Illinois

Matt joins Doblin with more than ten years of strategy experience, having spent seven plus years with Deloitte and three years with Accenture and Research International. With a background in business, Matt leads cross-disciplinary teams to help organizations design new businesses, align innovation strategy across silos, and instill organizational capabilities to innovate. He is interested in synthesizing new growth opportunities and setting innovation strategies that push companies beyond their traditional boundaries.

Matt, a native Chicagoan, is a former triathlete who maintains an active lifestyle by taking his one-year old son on long runs with his wife, Darcy. Recently, he moved to the suburbs where he is learning that home maintenance stretches well beyond changing light bulbs.

Katie Joyce

Location: Chicago

Education: BA in Political Science and Spanish, University of Notre Dame

Katie Joyce is a senior manager who has worked on many different types of projects and collaborated with many of the departments across the firm.

Having started her career in research, she now leads teams bringing customer insights to client problems. Katie has worked in industries including healthcare, financial services, foodservice, and telecom, and nonprofits.

Born in Brazil, she has lived in Germany and Spain, and she tutors Spanish-speakers in English when she can. Sadly, her extraordinary capacity for detail seems to abandon her when it comes to finding her keys.

Hyuniee Jung

Location: New York

Education: Master of Design, IIT Institute of Design, Chicago;
BSE in Computer Science and Engineering, Seoul National University

With a statistician for a father and an oil painter for a mother, Hyuniee Jung has always been interested in the overlap of art and science, and brings both to bear in her work at Doblin. Always looking to discover new and better ways of approaching user-centered work, she focuses on helping clients to be successful.

Having lived in South Korea and in various cities in the United States, Hyuniee settled in New York in 2011. There, she enjoys taking her two Maltese Poodles to the park and being an unapologetic crazy dog person.

Christine Kang

Location: Chicago

Education: MBA, Kellogg School of Business Northwestern University; BS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST)

Christine leads teams in helping organizations develop growth through innovation that is deeply rooted in market and customer needs. Her passion lies in identifying new opportunities and developing concepts and strategies that are both competitive and viable from innovation and business perspectives. With extensive international and industry experience, she’s particularity interested in synthesizing insights from different corners of the world.

Growing up in five different countries and traveling to almost 40, she believes the best thing about globalization is the access to international cuisine. At any given time, you’ll find Christine monitoring weather situations in ten different random cities to find the next perfect travel destination.

Harsh Kapoor

Location: New Delhi

Education: MBA, London Business School; BA in Economics, University of Notre Dame

Harsh Kapoor is a part of the India leadership team at Monitor Deloitte and Doblin, the firm’s innovation practice. Harsh has worked with clients in a host of industries, from Automotive to CPG to Life Sciences to International Development. His work has been primary focused on helping clients formulate and implement on their growth innovation strategy, market-entry strategy, scenario planning, new product development & launch, and organizational re-design & capability building. More recently, Harsh has also started managing recruiting for Monitor Deloitte and Doblin in New Delhi to help rapidly grow the local practices.

Previously, Harsh worked briefly in international banking with stints in Europe, Middle-East, and India. And, prior to that, he worked at the World Bank at their global headquarter in Washington D.C. to help manage a global innovation fund for social entrepreneurship.

When not playing “referee” at home to his two baby boys, Harsh likes to keep abreast of the fast evolving Indian art market.


Kevin Kastenholz

Location: Chicago

Education: MBA (Hons), Mendoza College of Business, University of Notre Dame; BS in Mechanical Engineering, University of Notre Dame

Kevin joined Doblin from the Monitor Deloitte strategy practice and brings a passion for marketing strategy, business model innovation and human-centered design, as well as diverse consulting and venture investing experience. He enjoys helping clients unlock new value by designing solutions to better serve their customers and users.

Before joining the consulting world, Kevin spent a few years designing and analyzing nuclear power plant systems. During and after business school, he worked for an angel investing network in Chicago helping portfolio companies and creating a due diligence process to identify and evaluate new investments.

Kevin has always been drawn to the power of new ideas to shape the world for the better and loves adventuring with friends, learning new things, tailgating for Notre Dame football games, and eating fried chicken.

Paul Keck

Location: Chicago

Education: Masters of Design, Institute of Design at IIT, Chicago; BFA in Visual Communication Design, Kent State University

As a communications designer and researcher, Paul believes in the need for clarity and empathy in translating experiences into appropriate and actionable solutions.

A photography and music enthusiast, Paul often takes rambling walks in whatever city he finds himself, snapping pictures and keeping an eye out for undiscovered, out-of-the-way venues.

Larry Keeley, Director

Location: Chicago

Larry Keeley is a member of our client leadership team and an innovation strategist who often wonders why people bother to listen to innovation "experts" at all, since innovation fails about 96% of the time. With his mentor, Jay Doblin, Larry co-founded Doblin back in 1981 in order to obsess about this conundrum and both identify the root causes of innovation failure and develop more successful methods for its implementation.

Larry is a globally recognized teacher, speaker, writer, thinker, and a fervent champion of the potential impact of a strategic combination of design and business.

He still secretly wants to be a research biologist.

Erik Kiaer

Location: Portland

Education: Master of Design, IIT Institute of Design, Chicago; B.Eng in Mechanical Engineering, McGill University, Montreal;

Erik Kiaer is a member of our client leadership team and has worked on innovation projects for clients based in almost every industry. His very first project was to redesign Scandinavian Airlines, and it was then that he discovered the value of applying design to experience.

Since then, he has continued to put humanity at the heart of the innovation process, working in industries such as financial services and technology.

Originally from Norway, Erik spent time designing systems for offshore oil and gas production platforms in the North Sea. He now lives on the west coast of the United States, where his daughter teaches him humility on a daily basis.

Sarah King

Location: Chicago

Education: BS in Marketing and Accounting, Arizona State University

Sarah King is our business manager, directing and overseeing the daily operations of finance and accounting. She works with project managers and leadership to improve our efficiency and streamline our internal processes.

Previously in her career, she served on the management team of the market strategies firm, VIA International, where she managed global operations and built and maintained the firm's finance systems. She was the general manager of Chicago's Shakespeare Repertory Theater (now the Chicago Shakespeare Company), and an associate producer and operations manager for the Time Warner-syndicated Jenny Jones show.

As a Wish Granter for the Illinois chapter of Make A Wish Foundation, Sarah helps grant wishes to children with life-threatening illnesses.

Hannah Lee

Location: Chicago

Education: BS in Graphic Communication Design, University of Cincinnati

Hannah is a designer with skills in information design, illustration, and front-end interaction design.  In her role, she helps Doblin craft compelling narratives for industry leaders by synthesizing research insights into revealing infographics and generating storyboard illustrations to visualize conceptual user scenarios.

Prior to joining Doblin, Hannah worked for a variety of design firms including product consultancies, ad agencies, and brand identity firms. From those experiences she gained a deep appreciation for cross-disciplinary collaboration and now enjoys contributing a design-centered perspective to Doblin’s diverse offerings.

Outside the office, Hannah can be found climbing boulders and snapping photos of hard-to-reach places. She also challenges herself to find and sample the most interesting foods in any given neighborhood/city/country.

Matt Locsin

Location: London

Education: Master of Design, Institute of Design at IIT, Chicago; BFA, Syracuse University

Matt Locsin is a member of our client leadership team who leads project teams and develops next generation ideas and methods for our consulting practice.

A perpetual student and skeptic, he studies, crafts, extends, and relentlessly tests pretty much any method purporting to influence innovation, strategy or organizational transformation. Currently, he is adrift in the overlapping fields of strategy, economics, and complexity theory, but he remains confident he'll make sense of it all some time soon. Matt regularly presents and discusses his theories in the outside world.

Matt is deathly afraid of zombies and spends much of his free time preparing for the coming zombie apocalypse.

Claire Lorman

Location: New York

Education: B.F.A Industrial Design, Savannah College of Art & Design

A problem solver at heart, Claire brings a background in product design, user research and service design to Doblin. Most recently, she spent time designing and forecasting trends and products for the retail industry.

Claire leverages the tools she developed as a product designer and translates them into meaningful design strategy and insights. Using everything from rapid prototyping and brainstorming to data visualization, she thrives in ambiguity and believes that design should have a purposeful and long-term impact.

Having spent time around the world, Claire is an East Coaster at heart. Having lived everywhere from the Deep South to the Midwest, she has finally returned to her favorite coast. When she’s not doodling, Claire is a jazz dancer and cat enthusiast.

Lise Lynam

Location: New York

Education: Master of Design, IIT Institute of Design; Bachelor of Arts, Colgate University

Lise is a researcher and strategist driven to find opportunities for harmony between user needs and business goals. With multi-disciplinary teams, she grounds business challenges in user context to develop compelling, empathetic solutions for transformational innovation. Lise also works with clients to develop their organizational innovation capability.

Prior experience includes work as a digital strategy consultant for SapientNitro with B2C and B2B clients, and political life as a legislative director for a Member of Congress.

Proud of her Danish roots, Lise is prone to showing off her smørrebrød and lecturing on proper “skål” eye contact (lest a Viking slit your throat and steal your gold). She is also sentimental about her glory days as a college hockey player, of which there is much less to show off now.

Melissa Mak

Location: Chicago

Education: BFA in Communication Design, Carnegie Mellon University

Melissa is a designer who brings her skills in communication design, information design and interaction design to visually build meaningful experiences and stories based on research and client insights. She is a curious person who enjoys making new discoveries by way of asking a lot of questions. She aims to make sense of complex ideas and communicate concepts in playful, concise and compelling ways.  

In her spare time, you can find Melissa exploring the city, taking photos with her various cameras, cooking (and eating) and being outside as long as the weather permits.

Renato Mazziero

Location: Chicago

Education: BS in Mechanical Engineering, Universidade Estadual de Campinas, São Paulo, Brazil

Renato Mazziero joined Doblin after five years in São Paulo with Monitor (now Monitor Deloitte) to pursue different yet complimentary angles to his career as a strategy consultant. However, Renato has been collaborating with Doblin on client engagements since 2012, allowing him to combine his business and strategy experience with the multi-disciplinary perspectives from designers and user researchers. Renato believes this dynamic combination allows for fascinating and transformational outcomes for clients.

Despite having lived with his wife in Chicago since 2012, Renato is still trying to decipher the intricate taxonomy of winter conditions that range from freezing rain to flurries to blizzards. He also tries to stay true to the Brazilian cliché of idolizing soccer while, unorthodox to his origin, pursues his second athletic addiction of rugby.

Alex Morris

Location: Toronto

Education: MBA, Columbia University; BComm, Queen's University

Alex Morris leads Doblin's practice in Canada and specializes in deploying and leading large-scale innovation programs, which span innovation strategy setting, innovation capability design, and concept development and prototyping.  He works across multiple industries with a focus on FSI, consumer businesses, and public sector. 

Alex is an avid supporter of young Canadian entrepreneurs and advises SHAD, the science, technology, and innovation non-profit.



Linda Ochoa

Location: Chicago

Linda Ochoa manages our Chicago office. She coordinates office events and works to make our client meetings run smoothly (or are at the least highly caffeinated). She also coordinates orientation for our new hires.

She also manages office inventory. When not buried in purchase orders, Linda enjoys spending time with her son and playing with the latest addition to her family, a Goldendoodle named Lily.

Adam Panza

Location: Chicago

Education: Master of Design, IIT Institute of Design; BS in Environmental Science, University of Mary Washington

Adam is a design strategist and researcher in the Chicago office. Combining both his science and design backgrounds, he uses a methods-based process that marries rigor with intuition. Adam uses this approach to uncover actionable insights during research analysis and balance viability and desirability throughout concept development.

His previous experiences have spanned from helping Fortune 500 companies understand the value of human-centered design to prototyping a community design project that was showcased in the Venice Biennale of Architecture. In his most recent work prior to Doblin, Adam explored the convergence of design thinking and the lean startup process as a means to help corporations, such as Steelcase and the Chicago Tribune, grow beyond their core business.

Raised in New York’s Adirondack Mountains, Adam loves to get outdoors. His other passions include arguing the superiority of NY style pizza and playing board games too competitively.

Keta Patel

Location: Chicago

Education: Master of Design, Institute of Design at IIT; Design graduate in Communication Design, National Institute of Design, India

As a design lead, Keta Patel helps develop and visualize compelling concepts and experiences. She amalgamates research insights and makes them tangible by applying systems approach to design.

Keta graduated from the Institute of Design as a designer with a combined experience of interaction design, design research, and strategy. She studied visual communication at the National Institute of Design and worked as a motion graphic designer in a leading television channel in India. In addition, she also interned at the Walt Disney Imagineering, where she got interested in pursuing user-centered design and experience design. She believes in ‘design fiction’ by following the intersection of design and technology and enjoys crafting tangible interactions that create delight.

Originally from India, Keta finds cooking therapeutic. Her love to study human behavior started since childhood when she observed people in distant villages of India and captured them on her canvases.

Carolina Perez

Location: New York

Education: BA in History and Political Science, Columbia University

Carolina Perez is a Consultant at Doblin working with clients to develop innovation strategy and build innovation capabilities. Her innovation experience ranges from front-end ideation to business model development. She brings experience across a variety of industries, including consumer packaged goods (food, beauty, and apparel), industrial products, and healthcare.

Carolina’s determination to leave no stone unturned in the search for growth reflects in her deep analytical and research skills. Her specialties include developing innovation case studies, market trend analysis across a range of geographies and industries, and consumer insights.

Carolina currently calls New York City home though enjoys traveling far and wide, having been born in Hong Kong to Peruvian and Uruguayan parents. In her spare time, she enjoys volunteering for mentoring programs, exploring new cities, and can’t resist a great outdoor market.

Francisco Peschiera

Location: New York

Education: MBA, Tuck School of Business at Dartmouth; BA in Psychology & Economics, Middlebury College

Francisco joined Doblin after honing his strategic consulting skills at Monitor. With a background in psychology and economics, Francisco looks to balance understanding user needs and motivations with conducting rigorous analysis to uncover game-changing ideas. He helps clients develop their innovation strategy, design new offerings, and build their innovation capabilities to become better innovators.

Francisco was born in Lima, Peru and grew up in Florida and Maine. His love of outdoors and winter sports led him Vermont and New Hampshire where he earned his undergraduate and graduate degrees respectively. Despite his New England schooling, he is a devoted Yankees fan having spent more than a decade in New York City.

Francisco loves pushing himself physically, recently learning how to play hockey up at Tuck. His latest activity involves chasing after his one-year-old daughter in an attempt to keep her in once piece.

Ryan Pikkel

Location: Chicago

Education: Master of Design, Institute of Design at IIT, Chicago; BFA in Communication Design, Syracuse University

Ryan Pikkel is a design strategist and researcher. He employs a broad range of methods to articulate and develop solutions that will benefit both the client and the intended end user.

Trained as a communication designer, Ryan creates visually compelling messages that pack a punch. He has lived and worked everywhere from New York to Mumbai to Hong Kong, but he remains loyal to his hometown of Cleveland, and declares he would be happy to take on the role of general manager of the Indians baseball team should the need arise.

John Pipino

Location: Chicago

Education: BA in History, Frostburg State University, Maryland

Our most tenured employee, John Pipino has worked at Doblin since 1988. He developed our internal technology infrastructure and created systems for social science research and tracking innovation. Pip, as he is known to almost everyone, develops research tools and contributes to client work.

Pip teaches the Systems Workshop class at the IIT Institute of Design, and remains a passionate advocate for the value of liberal arts in the worlds of technology and business.

On the rare occasions Pip isn't working with students, clients or colleagues, he likes to head up a mountain, sleep in snow and breathe non-urban air.

Brian Quinn, Principal

Location: Chicago

Education: BA in Theater and Premedicine, Amherst College

Brian Quinn is a member of our client leadership team, and helps clients define, develop and launch innovations. He has deep experience in corporate and business unit strategy and has worked with startups and Fortune 500 multi-nationals in sectors from healthcare to private equity to heavy manufacturing.

Fascinated with the power of narrative, Brian spent four years working as a Hollywood screenwriter, and he loves to use storytelling as a way to frame complexity, bridge opposing views, and illustrate future possibilities.

Brian wishes he didn't like fine food and finer beverages quite as much as he does.

Melissa Quinn, Director

Location: Chicago

Education: BA in Business, Richard Ivey School of Business, University of Western Ontario

Melissa Quinn is a member of our client leadership team and oversees operations for our practice. Her responsibilities include commercial operations, client program design, team configuration, capabilities development, and talent acquisition. From time to time, she also works with clients on innovation and organizational challenges.

Her previous experience includes working as a strategy consultant as well as leading various internal initiatives for Monitor Group.

Originally from Canada, she occasionally escapes to her family home in deepest, darkest Nova Scotia, where she likes to hike and take aim at a makeshift wooden target with her father's 20-gauge shotgun.

Ben Reizenstein

Location: London

Education: MBA, Kellogg School of Management, Northwestern University; Master of Engineering Management, Segal Design Institute, Northwestern University; MA in English Literature, Trinity College, Cambridge

Ben Reizenstein is an innovation strategist in our London office. As an English grad with an MBA, he uses both analysis and analogy in his work, building viable new concepts and advising on effective innovation practices. He enjoys asking simple, profound questions.

Ben has advised clients on growth, organization design and the ‘wicked problems’ of social policy, economic development and environmental sustainability.

Although a rational economic actor on the outside, his heart is full of meandering stories, firelight and jazz.



Jennifer Rood

Location: Chicago

Education: MS Integrated Marketing Communications, Medill School at Northwestern University; BA in Communication Studies and Sociology, Saint Mary’s College of Notre Dame

Jennifer Rood is our manager of marketing and communications. She develops and implements strategic initiatives to showcase Doblin’s work and promote our team’s contributions to the design and innovation landscapes. Taking an integrated approach to communications, she leverages multiple channels to tell our story to our business, talent, and industry communities.

Having lived in Chicago for more than a dozen years, Jennifer has lived in almost as many different apartments and neighborhoods. She and her husband (and dog Bill Clinton) have finally put down roots in the growing North Center community where they plan to stay for a while.

Samantha Ruiz

Location: London

Education: Master of Design, IIT Institute of Design, Chicago;
BFA in Visual Communications, University of Arizona

Samantha Ruiz leads innovation projects and is passionate about synthesizing insights from diverse places to develop new strategies and new business concepts for clients. She loves working with interdisciplinary teams precisely for the unexpected moments and ideas that emerge when you put people with different skills in the same room at the same time.

Originally from Mexico, Sam waits excitedly all year to head home for the holidays, and is reminded annually that this trip is the furthest thing possible from an actual vacation.

Martin Ryan

Location: Chicago

Education: Masters of Design (MDes), Strategic Foresight & Innovation, OCAD University; Honors Bachelor of Commerce (BComm), University of British Columbia’s Sauder School of Business

Martin Ryan is a Senior Insight Lead at Doblin with more than ten years of experience as an innovation/brand strategist, design researcher, and experience architect. Martin’s work emphasizes his discipline in finding, focusing and framing the most meaningful and valuable problems to solve. To accomplish this, Martin integrates a diverse set of tools derived from the worlds of HCD Research; Design Thinking; Marketing & Business Strategy; Systems Thinking; Service Design; and Foresight.

He has immersed himself in many different industries including Consumer Packaged Goods, Banking, and various Social Sectors. Most recently, Martin has been focused on Healthcare, where he has mapped a wide variety of complex illnesses in order to redesign the human experience and improve the quality of care.

Martin has developed a talent for living in two places at once having grown up between Vancouver, BC and Cardiff, Wales.  Currently, you will find him bouncing between his lives in Toronto and Chicago.



Masha Safina

Location: Chicago

Education: MDM (Master of Design Methods), IIT Institute of Design, Chicago; MArch (Master of Architecture), University of Illinois at Chicago; Bachelor in Regional Studies (Japanese/Economics) (Honors), Far Eastern State University, Vladivostok, Russia

As a senior design lead, Masha brings a systemic approach to complex problems from her background in architecture and tolerance for ambiguity from her studies of Japanese language and culture. Masha has a particular thirst for tackling ‘fuzzy’ problems and developing solutions that are viable and feasible for the client while desirable for the user.

A recent graduate from IIT Institute of Design, Masha has worked in research and strategy roles for Fortune 500 companies in sectors from healthcare to insurance to philanthropy. Prior to ID, she led multi-disciplinary teams on spatial and urban planning projects all over the world. An educator at heart, Masha is an adjunct professor at the IIT Institute of Design, teaching innovation curriculum in the Interprofessional by Design (IPRO) program.

Born and raised in the Russian Far East and having lived in Japan, she enjoys exploring foreign cultures. An avid yogi, she depends on her asanas and classical guitar practice to keep a clear mind.

Seth Samuels

Location: New York

Education: BBA, Ross School of Business, University of Michigan

Seth Samuels is a story-driven design researcher pursuing actionable insights. At Doblin, Seth is responsible for amassing knowledge and shaping understanding as he works across project teams and with leadership to project compelling and strategic narratives that speak to holistic, human experiences.  With a background making documentary films under the tutelage of Ken Burns and Robert McKee, Seth has particular experience uncovering and decoding authentic truths through conversation.

A son of Detroit and a student of history, Seth often finds himself rhetorically questioning what it means to be American. His passions for tennis, collecting signed restaurant menus, and a sitting meditation practice remain unable to curtail the collection of quotations on his Facebook profile.

Ruth Schmidt

Location: Chicago

Education: Master of Design, IIT Institute of Design, Chicago;
BA in Art and Semiotics, Brown University

Ruth Schmidt is a senior innovation design strategist who uses design methods to frame and solve complex innovation challenges. Since joining us, Ruth has focused largely on non-profit and civic clients in the education and foundation spheres, tapping into her previous years of experience in digital learning.

Ruth currently serves on the leadership team of the Hive Chicago Learning Network and as an adjunct faculty member at the IIT Institute of Design. At the Institute, she advises students in behavioral economics, communication design, and semiotics, but does not teach them her secret skill of being able to write backwards.

Tom Schoenwaelder, Principal

Location: New York

Education: MBA in Marketing and Finance, Kellogg School of Management, Northwestern University; BA in Government, Harvard

Tom Schoenwaelder is a member of our client leadership team who specializes in helping companies solve difficult growth and transformational challenges.

He frequently works at the intersection of competitive and corporate strategy and innovation, identifying the resources and roles necessary to expedite change. Tom has worked in a number of different consulting roles at Monitor and has advised Monitor clients across the world, including in Russia, Germany, the United Kingdom, Greater China and Korea. He delights in helping clients vanquish their most intractable problems.

Tom spends much of his free time with his wife and two young boys. He is also renovating his home (which has turned out to be a never-ending project).

Hillary Schuster

Location: Chicago

Education: Master of Product Design, IIT Institute of Design, Chicago; BS in Mechanical Engineering, University of Michigan

Hillary Schuster is a senior information designer at Doblin. She believes that good design and clear communication make ideas tangible and powerful. Hillary is particularly interested in designing engaging and authentic experiences for our clients and colleagues.

Her work spans across the company—from providing support to our project teams and thought leaders to assisting with business development and marketing. She supports IP development, concept visualization, and branding, but her primary focus is on providing colleagues with high-quality, well-designed presentations and workshop materials—helping to create signature artifacts for Doblin’s clients.

Hillary has always had an interest in art, math and science. An undergraduate degree in mechanical engineering (with a bunch of art classes thrown in for good measure) led her to pursue a Master of Design in human-centered product design at IIT's Institute of Design. In her free time, she designs and styles the ultimate experience: weddings.

Courtney Sherman

Location: New York

Education: M.S. Ergonomics, Cornell University, New York; B.S. (Hons) Design and Environmental Analysis, Cornell University, New York

Courtney is a commercially minded design strategist with particular experience in human-centered design; transforming research insights into actionable and commercially beneficial strategies. With a strong focus on stakeholder engagement, Courtney helps facilitate the adoption and implementation of new solutions by understanding a client’s organizational culture and capability.

Courtney also leads the Insights Capability, aiming to bring the user to the forefront of innovation. The team develops leading methods to uncover unmet needs and communicate in a manner that instills deep empathy for the users.

A native New Yorker, Courtney spent six years consulting in Sydney, Australia. She’s recently freed herself from the guilt of cheating on her beloved NY by learning to love both cities equally.

Amar Singh

Location: Chicago

Education: BS in Graphic Design, University of Cincinnati

Amar is a designer who brings her skills in brand and identity development, interaction design, and information design to our client projects. She helps to translate ideas into visuals as well as make research insights more tangible.

Previously, Amar gained a variety of experience working on the likes of environmental design with the National Park Service and interaction design at Apple. She now works with our multi-disciplinary teams to use design to engage, communicate, and bring fresh perspective to business problems.

Born and raised in Ohio, she is happy to call Chicago her home, and when she's not working she can be found wandering the city, camera in hand, admiring local typography and searching for the perfect massaman curry.

Stephanie Smith

Location: Chicago

Education: MBA, IIT Stuart School of Business, Chicago; Master of Design, IIT Institute of Design, Chicago; BS in Music Industry Studies, Loyola University New Orleans

Stephanie is a design strategist and researcher with a wide variety of experience, including international sales and marketing in the music industry, meetings contract procurement, and meetings technology. Having both an MBA and a Master of Design, she enjoys being able to utilize the methods and techniques of both worlds to craft solutions that benefit both end user and client.

Having spent her college years as a jazz singer, Stephanie channels those improvisation techniques while honing the art of teamwork during projects.

Radhika Srinivasan

Location: Chicago

Education: Master of Design Methods, IIT Institute of Design, Chicago; MBA, Indian Institute of Foreign Trade, New Delhi; Bachelor of Architecture, Anna University, Chennai

Radhika is a design researcher and strategist. With background in design and business, she brings to the table a combination of thinking and doing. By connecting the dots between insight, innovation and implementation, she has created and launched several breakthrough products and services during her career. She takes particular interest in the role that innovation plays in changing people’s lives. An accomplishment she holds close to her heart is enabling over a million people in India to use mobile internet for the first time.

Radhika’s design background comes from her degrees in design methods and architecture. Her business acumen stems from her MBA and international marketing experience. She synthesizes these perspectives to transform user insights into reliable and repeatable innovations for her clients.

Radhika is usually game for a challenge - whether it’s climbing Kilimanjaro, camping out in the Amazon, biking down the world’s most dangerous road or staying with a tribe in a remote Vietnamese village (and convincing them to cook vegetarian food.)

Mara Stewart

Location: Chicago

Education: BFA in Musical Theatre, Catawba College, North Carolina

Mara is the ultimate multi-tasker of the office. When she is not coordinating travel and calendar requests for some of the firm’s senior leaders, she is busy overseeing office logistics, maintenance, and inventory. She also manages the recruiting experience and orientation for our new hires.

Growing up an army brat, Mara has called Germany, Australia and West Virginia home, but her love for theatre brought her to Chicago. She can often be found singing, dancing and acting on stage at neighborhood theatres.

Mandy Tahvonen

Location: Chicago

Education: BA Central Michigan University

Mandy is a strategist with experience leading multi-disciplinary teams through design processes to solve complex problems for her clients. She has a particular strength in reconciling the sometimes-competing demands of users and the business.  As an Innovation Program Leader, Mandy serves as an integrator of our interdisciplinary approach to innovation.

Prior to joining Doblin, she spent much of her career in the area of architecture and design planning; helping clients make decisions about real estate and bringing human-centered research to corporate campuses, retail locations, healthcare, and workplace. This experinece included work with a diversity of clients, including The City of Detroit, General Motors, 3M, Caterpillar, Motorola, Walgreens and Goodyear. While the industries have differed and the problems her clients faced were unique, her experience has helped her develop an approach to strategic engagement with large and diverse client teams that allows her to quickly get to the heart of issues and accelerate alignment and adoption.

When she’s not at work, you’ll find her looking for a beach, chips and salsa, and a margarita.

Geoff Tuff, Principal

Location: Boston

Education: MBA, Harvard Business School; BA (hons) in English Literature and Creative Writing, Dartmouth College

Geoff Tuff is a Principal at Monitor Deloitte and he leads Doblin, the firm’s innovation practice.

Geoff has worked with clients in a host of industries, from industrials to life science to consumer products to information services. He has been instrumental in developing some of our core growth-related methodologies and he specializes in helping clients embed innovation, sales, and marketing excellence capabilities in their organizations.

Geoff currently manages some of our largest client relationships and his writing frequently appears in publications such as Marketing Management and Harvard Business Review. Somehow, he does all of this while also helping to raise four sons.

Jeff Tull

Location: New Delhi

Education: Master of Design, IIT Institute of Design, Chicago; BSc in Design, University of Cincinnati

Jeff Tull is a member of our client leadership team, a designer and a self-professed systems enthusiast. He works with clients and colleagues to connect the dots between complex problems and to define inventive strategies, businesses, services, and products.

He is particularly interested in helping clients approach prototyping and piloting in creative ways. Jeff has led work in a wide range of sectors and markets—including recently co-leading our work in India.

Outside of work, he serves as adjunct faculty at the IIT Institute of Design and maintains a nerdy-to-the-point-of-annoying fascination with things with wheels (especially vintage BMWs) and pizza in all its manifestations.

Wojtek Tusz

Location: London

Education: Master of Design, Institute of Design, IIT; BA in Economics, Northeastern Illinois University

As a research lead, Wojtek Tusz brings a theory-based approach to design research balanced with a desire to make the innovation process actionable and accessible to anyone. His work also includes developing relevant new methods for collecting, analyzing and communicating insight in today’s always-on digital world. Wojtek’s areas of interest include data enabled responsive services, privacy, system and platform design as well as digital service design in the public sector.

Growing up in Poland, Wojtek spent most of his days at the local rink or the neighborhood pond playing ice hockey. He’s very involved in coaching, scouting, and mentoring developing young players. He still dreams of lacing up the skates with the Chicago Blackhawks.


Kerri Venable

Location: Chicago

Education: BFA in Graphic Design at Columbia College, Chicago

Kerri Venable is a visual designer, drawing parallels between user insights and visual sensibilities to create poignant narratives. With a background in production and printmaking, she is acutely sensitive to detail and craftsmanship in projects. Complementing her attention to detail, she takes great interest in the broader view of processes and the multi-disciplinary perspective of complex problems.

Raised in Kentucky, she tries to maintain a balance of busy city and quiet life. Outside of work, she is an avid collector of traditional tools of craft and print oddities. She is truly inspired by people and their histories.

Adam Wendel

Location: London

Education: Bachelor of Industrial Design, Robert Busch School of Design, Kean University

Adam is a senior innovation and design strategy consultant and is part of the first Doblin team established in London. He plays an integral role in discovery research and insight development, leading the definition of design principles for future concepts. Adam’s rich experience in product design brings to life insights into multi-faceted business concepts, to help create a compelling future.

Prior to joining Doblin, Adam led New York-based design consultancies resulting in numerous design awards and commercialized innovations. He also led the New York City chapter of the Industrial Designers Society of America and has since continued his community involvement with design & innovation networks in London. Living in London he remains a loyal New Yorker.

Janice Wong

Location: Toronto

Education: MBA, IIT Stuart School of Business, Chicago; M.Des, IIT Institute of Design, Chicago; B.Des (Hons), York University/Sheridan College, Toronto

As specialist lead, Janice brings a strong belief in empathy for people and business. She is an unfailing advocate for the user, while always being mindful of the business’s operational capabilities and financial responsibilities. Prior to joining Doblin, she worked as a researcher, communication designer, workshop facilitator, and teacher with a mix of public and private sector clients in CPG, health insurance, education, and music.

A member of the CouchSurfing community since 2006 – pre-dating the era of the sharing economy – Janice has hosted and stayed with more than 60 people from Europe, Asia, and North America. Accordingly, she has an eternal soft spot for stranger interactions.

Blaine Woodcock

Location: Toronto

Education: MBA, Richard Ivey School of Business, University of Western Ontario; BSocSc with a concentration in Political Science, University of Ottawa

Blaine Woodcock is a member of Doblin’s Canadian leadership team. For nearly a decade, Blaine has helped public and private organizations tackle their strategy and innovation challenges.

Prior to joining Doblin, Blaine worked for one of Canada’s largest family-owned private equity funds. Previously, Blaine served as a policy advisor to three Cabinet Ministers in the Government of Canada. Blaine has authored a number of publications on the future of Canada and the Canadian financial services industry.

When Blaine isn’t thinking about innovation and the future of Canada, he tries to keep his head above water training for a triathlon. He gets in plenty of running by chasing his two young daughters around.

Jeff Wordham, Principal

Location: New York

Education: MBA, Harvard Business School; B.Com, Queen's University, Kingston, Ontario

Jeff Wordham is a member of our client leadership team. He helps clients to define innovation strategies, build new businesses and enhance their overall capabilities.

While he works across a range of industries, he has particular experience in life sciences and healthcare and has recently been working to extend our innovation presence in India. Jeff has many years of consulting experience, advising clients on corporate strategy, organizational design, leadership, and operations.

Jeff has lived and worked in Canada, the United Kingdom and the U.S. These days, he lives in Chelsea with his wife and two children.

Willa Zhang

Location: Chicago

Education: BA in Economics & Psychology, Northwestern University

Willa is a business lead for Doblin, applying her strategy experience from Monitor Deloitte and analytical background to help clients make innovation concepts economically viable while addressing consumer needs.

Her project experience ranges across multiple industries and includes innovation strategy and capability building, concept development, customer and marketing strategy, and corporate strategy.

Willa graduated from Northwestern University with a degree in Economics and Psychology. She is a Chicago transplant originally from Florida, and loves traveling (and eating) her way around the world. She has a soft spot for puns, which seem to have fallen to the level of lame dad jokes.