Jeff Tull is a consultant & project manager at Doblin. He develops innovative concepts for client offerings, participating directly with the research analysis to help craft concrete insights and direction. Building on his experience in design, product development, and strategic
planning, Jeff believes that the most powerful innovations are created by truly multi-disciplinary teams. A systems enthusiast, he excels at connecting the dots in complex problems and enjoys wrangling with ambiguity.

Jeff has worked on cases in several industries for diverse clients. He holds a Master of Design degree from the Institute of Design at IIT, and completed his BS degree in design at the University of Cincinnati. Recently he's enjoyed a return to the Institute of Design on the other side of the fence, serving as an Adjunct Professor.

• Jeff has devoted a (possibly ill-advised) portion of his memory to hip-hop trivia, and sample spotting...
  
  
• He would love to have more time to explore the incredible National Park System of our country (and since we're wishing…would prefer to drive from park to park in a yellow '73 BMW 2002)