| John Leach | ||
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John Leach is a member of Doblin's contextual research team, developing research strategies, conducting research, and delivering analysis to project teams. He concentrates on competitive analysis, especially those aspects relating to finance and strategy. Always looking for the human elements that contribute to success, he is intrigued by the ways in which companies get ahead and stay there. John believes that a deep understanding of an industry’s structure assists in determining overlooked opportunity areas for an organization to exploit. This combined with a solid understanding of end-user’s behavior can result in a powerful new market offering that leapfrogs the competition. John’s career in client services has afforded him the opportunity to develop innovative and effective marketing solutions for diverse clients. He holds a BA in Economics from the University of Dayton.
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