| Kelly Costello | ||
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Kelly is the leader of Doblin’s primary research efforts, keeping the firm’s battery of research methods current and effective. She works with a wide variety of clients and their customers in the development of new products, services, systems, and business opportunities. In the mid-90s, Kelly worked for four years as a key member of Doblin’s research team, departing to assume research leadership roles in software and internet service develoment, consumer products, furniture, and publishing. After two years as Director of Research for Ignite USA, managing and conducting both quantitative and qualitative research processes, she rejoined Doblin this year. Educated at the University of Memphis (with a BFA in Visual Communication of Anthropology) and the Institute of Design (MS in Design), Kelly has led workshops in design planning, ethographic research and visual narratives.
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