If executives are asked if their company has a process for innovation, they often point to protocols for managing their portfolio of innovation initiatives. This is like pointing to an oar if you are asked if you have a rowboat.

A first class innovation process not only manages innovation initiatives, it also helps executives break from industry orthodoxies; aligns executives around specific innovation opportunities; efficiently generates innovation initiative concepts; provides incentives for employees to innovate, uses smart discovery and invention methods, and streamlines decision-making.

Based on years of research on innovation successes and failures around the world, Doblin has developed a comprehensive innovation process that fixes common errors of omission and commission.