Doctors don't operate on or treat patients until they think they know what's wrong and what they can do to improve the situation. For some reason, companies set about innovating without diagnosing innovation patterns in their industry or their own unique innovation capabilities.

No firm should try to innovate without having a good diagnostic foundation at the outset. We have worked to create the first comprehensive set of diagnostics that work both individually and collectively to help you know how you are doing, where the gold is buried, and how best to leverage your strengths.