Texas Instruments case overview

  

 

  

Situation
Texas Instruments spent more than 10 years on the single largest R&D investment in the company's history to produce a digital display technology that literally balanced hundreds of tiny mirrors on the heads of pins. Texas Instruments then decided to apply user research tools in order to define a diverse set of opportunities and further prioritize their focus on particular business arenas.

What we did
Our observational research teams captured hundreds of examples of how and where large-format displays are used. Our research helped us deeply understand the positive and negative ways people interact with large-format displays, in order to develop a technology that viewers would find desireable.

Results
We expanded TI's deployment of the technology from portable and theater projectors into a new business that supported the creation of "compelling experiences" in public and retail environments.

Clients we have been proud to
work with include:

Aetna Insurance
Alamo Rent A Car
Allergan
American Express
Amoco Oil
Berklee College of Music
BetterStuff
BP
Bristol-Myers Squibb
CitiCards
Citigroup
City Harvest
Civitas
Clorox
Diageo
EnerShop
Ernst & Young
Hallmark
HP
JC Penney
LensCrafters
MasterCard
McDonald's
McGraw Hill
MeadWestvaco
Microsoft
Monsanto
Motorola
Pfizer
Pillsbury
ProCard
Raymond Corporation
Royal Dutch Shell
Royal Mail Group
SAS
Sears, Roebuck and Co.
Springs Industries
Steelcase 1
Steelcase 2
Target
Texas Instruments
Thomson Consumer Electronics
TransUnion
United Parcel Service
Weirton Steel
WellPoint
Whirlpool
Xerox
Young & Rubicam
Zebra Technologies
Zurich Financial Services

 

  
   

Doblin Inc.
330 N. Wabash Ave., Suite 1300, Chicago IL 60611 USA
phone 312 443 0800  fax 312 443 0567

home pageinfo@doblin.com