Business Model Innovation and Its Impacts on Roles and Expectations: Videon Case Study

The importance of innovation is widely accepted, but often the focus is on sustaining product innovation: better, faster, cheaper versions of what the company is already doing. The rapid rate of change in today’s markets demands that companies be able to offer new and different value to customers, and business model innovation may enable growth through new market position, new user experiences, new revenue models, etc. The business model is a big part of what defines roles within the organization, and successful business model innovation requires attention be paid to the effect changes to it have on individual roles, and what human resource preparations and interventions will be required in order to deliver on the change.

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