DETONATE: A new book to disrupt the status quo

Without meaning to, and often with the best of intentions, many organizations continually waste precious time and money on processes and activities that don't create value and no longer make sense. Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending.

"That's the way we’ve always done it.” Sound familiar? And, yet, how much value can really be created from the old way of doing things?

Often without meaning to, organizations continually waste precious resources on processes and activities that don't create value. In the new book DETONATE, our own Geoff Tuff teams up with Steve Goldbach, Deloitte's Chief Strategy Officer, to provide a practical, empowering, and entertaining survival guide for organizations trying to navigate this era of accelerated change and disruption.

With DETONATE, Geoff and Steve navigate the pitfalls of conventional wisdom and reveal how bad habits masquerade as best practices. They identify the most common business playbooks that need to be blown up (think strategic planning, stage gate systems, org charts, celebrating failure...) and explore the four core principles required to build something better. 

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7 Playbooks to DETONATE

  1. Risk management systems | Most risk management systems—and in particular stage-gate systems—have lost sight of their purpose in favor of process adherence.
  2. Strategic planning calendars
  3. Financial forecasting & budgeting | The underlying purpose of strategic planning gets lost as the process becomes templatized and routinized around an annual calendar.
  4. Syndicated data | Syndicated data gives us insights that are readily available to our competitors and fools us into thinking we have an advantage.
  5. Traditional insight generation | Traditional insight generation relies too much on information that is prone to self-reporting bias.
  6. Celebrating failure | Somehow along the way some notions about not just risk tolerance but celebrating failure have taken root.
  7. Org charts and career paths
 | Org charts and career paths have created the perception of permanence—one of the critical enablers of best-practice orthodoxy.

4 Core Principles of the DETONATE mindset

  • Focus your activities on understanding and driving human behavior
  • Bring a “beginner’s mind” to all that you do
  • Embrace impermanence
  • Build minimally viable moves to “test and learn”


Be the spark to ignite change! DETONATE will help you learn how to spot activities and “orthodoxies” that add no value or even destroy value and give you more confidence to call them into question. Embracing the core principles will bring new ways of thinking and acting to your business based on lessons from companies successfully competing effectively in the digital age. And, it will help you Identify within your organization where to experiment with new practices without unduly threatening the immediate operating performance of your core business.

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