Helping Consumers Get Unstuck

Companies can combine behavioral design principles with customer insights to reengage consumers who experience “decision paralysis.”
Companies can combine behavioral design principles with customer insights to reengage consumers who experience “decision paralysis.”

Across industries, consumers—even loyal ones—often don’t follow through on making purchases or taking action. Whether they are buying toothpaste or selecting a health care plan, consumers often “freeze” in their decision-making process, even when the result could provide clear benefits.

Following up on a deep examination of the causes of consumer paralysis featured in Deloitte University Press, Ruth Schmidt partners with Ben Jonash on an article in CMO Today to once again explore and share ways behavioral economics principles can combine with customer-centered insights to help companies design programs that reengage “frozen” consumers.

Read the full article in CMO Today.