Frozen: Using behavioral design to overcome decision-making paralysis
Often consumers—even loyal ones—don’t follow through on making purchases or taking action, like choosing a health care plan. Something happens along the way, even when the end result of making a choice would clearly be in their best interest. So what altered their decision making? And why? And what can companies do to reengage these consumers?
In “Frozen: Using behavioral design to overcome decision-making paralysis,” Ruth deeply explores the causes of consumer paralysis and shares ways organizations can overcome common barriers to combat it by leveraging behavioral economics and design lessons to help consumers commit to new actions.