HuffPost: Lessons from Executive Hijackings
The hard-learned lessons of business strategy from decades past have been replaced by knee-jerk reactions to act fast: stick a sensor on it; create new streams of data; launch an app; augment reality. Overwhelmed by the unknown, business executives today appear to be in thrall to “amygdala hijack.”
It’s time to fight the hijacking, recognize when we’re acting out of an urge rooted in the fear of unknown, and bring back the right parts of good old-fashioned growth strategy to the question of how to respond to disruption in the digital age.
In my monthly Huffington Post column, I provide fundamental ways a market-back growth strategy can help executives fight these urges and focus on actual innovation instead of frivolous invention.