In the news: How Big Data, EHRs, IoT Combine for Chronic Disease Management

In a recent interview with Jennifer Bresnick of, Ben Jonash provides insight on why patient engagement programs are falling short and what it takes to make them "sticky."

In the article, Jennifer sets out to answer the question: "How can providers, developers, consumers, and data experts work together to create a meaningful, engaging, and supportive chronic disease management environment that leverages electronic health records and the Internet of Things to maximum effect?"

Below is an excerpt of the interview - visit for the full story.

Patients still rely on their providers as a highly-trusted source of health information, but they are increasingly turning to the online resources, and virtual coaches that come along with their smartwatches and smartphone apps for help managing their diets or exercise plans.

But these tools may not encourage successful, sustained disease management, says Ben Jonash, Principal at Doblin, the design and innovation arm of Deloitte LLP – at least not without the help of providers themselves.

“A patient may have gotten a Fitbit or Apple Watch as a Christmas present, but if you talk to the vast majority of them six months later, how many are using these tools as an integrated way to change their health?”

“The challenge isn’t necessarily the front-end of a patient experience,” he told “It’s not about enticing them to play with these gadgets. It’s about creating the right habits and reinforcing the message and linking these strategies back to what matter. It’s about making sure you’re not completely dependent on the patient to self-manage the situation, because most people just can’t do that.”

Only a few patient engagement offerings really crack the code for sustained patient engagement..there are some companies that have done a good job of combining the tracking of data and the use of it. They’ve taken several steps to make their digital therapy programs sticky.

A study from the Journal of Medical Internet Research backs up this assertion. While 58 percent of surveyed patients said they had downloaded an mHealth app to track some aspect of their health, a disappointing number of them had discontinued use of the tool after being turned off by hidden fees, poor usability, or fatigue.

More than forty percent of patients who had stopped using an app complained about the time involved in collecting and inputting their data, and a similar number said that they just lost interest in maintaining their participation over time, especially when the tools failed to provide specific, personalized, and actionable advice, motivation, or strategies for achieving their health goals.

Read the full article.