Testing Behavioral Design Solutions at Gift of Hope

Taking an iterative approach at a local nonprofit

Gift of Hope team participates in a pilot session of 360° Behavioral Awareness, a new training program we are creating together
Gift of Hope team participates in a pilot session of 360° Behavioral Awareness, a new training program we are creating together

Last summer, I wrote about our work with Gift of Hope, the nonprofit organ and tissue donation network for Illinois and northwest Indiana. Ruth Schmidt, Paul Keck and I have been privileged to continue that work through the fall and into the 2017.

We have been working with senior leadership on a training course that uses Behavioral Design to help diagnose behavior and navigate interactions that Gift of Hope employees face in their day to day roles, like working with donor families, collaborating with hospital workers, and teaming with different parts of their own organization to make successful donation a reality. We’ve named the training 360° Behavioral Awareness. Behavioral Design is a new Doblin tool that combines key principles of behavioral economics with decades of user insights and business experience to better understand human behavior and use that understanding to create better solutions. While it’s often the case that the “users” we are trying to better understand are customers, turning our lens inward toward employees can yield equally useful results.

To bring 360° Behavioral Awareness to life, we are taking an iterative approach — developing and testing training exercises with Gift of Hope, gathering feedback, and making changes. This approach ensures the final product reflects best the needs of Gift of Hope employees and allows for experimentation with the content to ensure its effectiveness.

The first pilot of 360° Behavioral Awareness took place in January at Gift of Hope headquarters in the Chicago suburbs. We tested a series of four exercises and received constructive feedback which we are now incorporating in advance of another pilot session.

We’ll be sure to continue our coverage of our work with Gift of Hope and share the final form of 360° Behavioral Awareness!