The Convergence of Health Care Trends

Ben Jonash and Jeff Wordham share their perspective on the health care trends and innovation strategies for emerging opportunities in this space. Here is an excerpt:

The convergence of powerful trends—new technologies, the demand for value, a growing health economy, and the government as an influencer—is transforming the traditional US health care market. While this convergence is creating substantial challenges for health care stakeholders, it is also creating opportunities for innovation in four major areas:

Everywhere Care: Shifting the spectrum of care from hospitals to lower-cost sites

Wellness & Preventive Care: Shifting disease management from reactive to preventive

Personalized Care: Shifting offerings from mass generalization to mass customization and precision

Aging, Chronic, & End-of-Life Care: Shifting the focus from institution-based aging to community-supported aging, and leveraging big data and personalization to manage chronic conditions

To survive and grow in a changing health care landscape, organizations should consider developing innovation strategies that can capitalize on these emerging opportunities. Where should they start? Doblin, a leader of global innovation and part of Deloitte Consulting LLP, provides a framework, “Ten Types of Innovation,” which details the building blocks of innovation plays that organizations should consider implementing.

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