Using Design Thinking to Innovate

As customer needs evolve, many companies are using design thinking to develop new products and services, create engaging experiences, and disrupt business models.
As customer needs evolve, many companies are using design thinking to develop new products and services, create engaging experiences, and disrupt business models.

Many companies are incorporating design thinking into their operations to meet the changing needs of customers. This human-centered approach draws lessons from the world of design to innovate new products and services, deliver engaging experiences to consumers, and transform business models.

In an interview on CMO Today, Erik Kiaer discusses how many companies are using design thinking to innovate not just products and services, but also customer experiences and business models.


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