Why should CFOs care about innovation?

Failed innovation attempts can leave CFOs skeptical. In a recent article, Doblin’s leader, Geoff Tuff, and co-author Bansi Nagji, discuss why CFOs should play a larger role in setting and managing an organization’s innovation agenda and the value they can bring.

CFOs are the people who can bring discipline and analytical thinking to the innovation process, which are needed for success.

– Geoff Tuff, Leader of Doblin

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