All Team Members

Brian Peterson


I develop and lead teams that create breakthrough products, services and experiences. My 18-year career spans innovation, strategy, technical product management, consulting and business development.

My experience implementing disruptive business models enables me to create best-in-class innovation practices and strategies for leading global brands.

Prior to my work at Doblin, I was Director of Innovation Management and Operations for lululemon where I oversaw the strategy and execution of the global retailer’s high potential, game-changing innovations in the retail space. My focus on disruptive thinking, concept execution and innovation portfolio management helped propel lululemon’s growth in apparel design, digital and e-commerce as well as new store experiences.


MBA in Innovation Strategy – McGill University

What Inspires Me

The entreprenurial mindset - the ability to creating something from nothing.