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Geoff Tuff

Business, Client Leadership


I have more than 25 years of experience consulting to some of the world’s top companies on the subjects of growth, innovation, and adapting business models to deal with change. Previously, I led Doblin (the firm’s innovation practice) and was a senior partner at Monitor Group, serving as a member of its global Board of Directors. I am also co-author of the National Bestseller "Detonate: Why – and How – Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive," (Wiley, May 2018).

During the course of my career I have worked broadly across industries – energy, industrial products, metals, chemicals, heavy manufacturing, consumer products, beverages, pharmaceuticals, medical devices, information services, and financial services – as I have sought to bring cross-sector perspectives to my clients. For two-plus decades, I have focused exclusively on helping companies grow. I have been instrumental in developing many of Monitor’s – and now Deloitte’s – core methodologies related to driving profitable topline growth for clients. I'm based in Deloitte’s Boston office.

My work centers on helping clients transform their businesses to grow and compete in nontraditional ways. I use my breadth of industry experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. I'm valued for my integrative approach to solving problems as I combine deep analytic and strategic expertise with a natural orientation towards approaches embodied in design thinking. I am a widely sought-after speaker and commentator on the subject of innovation and organic growth. My writing has appeared in such journals as Marketing Management and Harvard Business Review, and I have been a regular contributor to HuffPost via a monthly column I wrote on innovation. Originally Canadian, I hold degrees from Dartmouth College and Harvard Business School.


BA in English Literature and Creative Writing – Dartmouth College; MBA – Harvard Business School

What Inspires Me

Storytelling, jam band music, and the pursuit of true irony

What I’ve Been Working On Lately