All Team Members

Sophie Norman


New York

I am a Research and Insights Specialist operating across traditional and digital customer experiences, and providing insight into innovation recommendations. I facilitate the discovery process through method design, inquiry facilitation, training others, and bringing a focus on human behavior to design, strategy and technology innovations.

My previous experience spans multiple industries including health care, public sector, telecommunications, sports and entertainment, financial services, insurance, advertising and media.

I spend my free time reading pop-behavioral economics and design books, and tinkering with digital service start-up ideas.


BA of Arts (Psychology) – The University of Melbourne, study abroad at The University of Pennsylvania.; MMgmt (Marketing) – The University of Melbourne

What Inspires Me

I'm inspired by people. Their behavior, their thoughts, how they react to change. In my spare time I listen to behavioral economics and design podcasts, and look to apply behavioral design research in my work and life more broadly.